Database Marketing

Effective database design requires technology, resources, processes and experience to come together. Our teams support your direct marketing campaigns by optimising quality data and a design approach that is specifically developed to inform, build and generate leads.

EMP database designs have been helping businesses across Australia to achieve great results for over a decade. Our databases comprise of industry category, geographical location, business fax numbers, opt in email, decision maker lists, business turnover and employee size. Alternatively, EMP can create a tailored database that best suits your business needs. . EMP has been supplying data to the top List Broking companies in Australia for the past 3 years and has created and designed hundreds of customised databases for a wide range of industries including gaming & racing, manufacturing, storage facilities, financial services and education.

Prior to the commencement of any marketing strategy EMP focus on research and development as this is the key foundation to establishing business growth. Database marketing allows businesses to target specific industries and geographic segmentations to ensure your marketing strategy Is backed by the right marketing tools

EMP utilise a number of delivery methods to distribute data.

SMS Businesses reaching customers on the move

SMS messaging is used by a multitude of businesses, varying sizes across all industries Australia wide. It is used by businesses to advertise, market and promote brand and inform existing and potential customers about products and services. More recently we have seen SMS used also to communicate with employees, clients, members (of youth or sporting groups) and as a tool to remind and confirm appointments

EMAIL any opt-in business, industry and region with ease

An opt-in B2B or B2C client base will drive your products and services to new heights allowing businesses to capture their target audience with pinpoint accuracy and precision. Email campaigns are created with the right percentages of visual images and content to get the right response from your target audience. Extensive reporting functionality displays success, open and click-through to a landing page.

MAIL B2B and B2C distribution of business print media

EMP Australia has the experience required to provide mail distribution service to Australian businesses for all aspects of bulk and direct mail advertising. Our focus is on being able to provide our customers with full scope services from creative design, printing, and mailing of promotional advertising material. Whether it is customer relations, customer promotions, leaflets, pamphlets, flyers EMP have the tailored Mail solution to coincide with our database marketing strategy.

FAX Promoting brand, products & services at low cost

Generate an increase in brand awareness; promote your products and services to targeted industries which put you in direct contact with your customers to help generate leads. Fax marketing provides an immediate response for businesses and a cost effective marketing medium that delivers great results. Fax campaigns can also be targeted to audiences with geographical, economical and employment data.

Creative Design & Artwork for all forms of marketing

The team at EMP Australia has been creating and designing innovative and successful advertisements, brochures, flyers and promotional campaigns for businesses Australia wide for over ten years.

Our professional & creative services ensure that our clients end up with a result that they are excited to distribute to current or potential clients. We utilise HTML, graphic design, photoshop, illustrator and copywriting to effectively construct the right creative to market your brand and business. We can create any artwork, design, style, graphic, title, image, text, content and link it with any platform you need to associate, send and market.

Database Design... Creation... Cleaning... Collating

Our dedicated team will analyse, engineer and implement the right database solution to meet your business needs. A typical database design procedure will include:
  • Business Analysis
  • Database Brief
    • Database Specifications
    • Hardware Specifications
    • Software Specifications
  • Scheduling and Timelines
  • Testing and Implementation
  • Maintenance and Training
EMP Australia can also analyse and report on any current database and detail any inaccuracies, coding insufficiencies, security issues and speed issues.

EMP Australia's development team can create both onsite and offsite databases in a multitude of computer languages and platforms. EMP research, analyse, engineer and implement independent database systems that can via APIs (Application Programming Interface) can integrate with platform based software.